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The Future of Online Marketing Spend is Still On the Rise

Thursday Aug 14, 2008

The newest projection for US Online Advertising Spend was just released by eMarketer. From the newest projections by 2013, online advertising will be a $59 billion dollar industry. I have added some previous projections to show how their predictions have been pretty accurate.
With the economy being where it is today, it looks like the projections [...]


7 Places to Create Your Own Free Website

Wednesday Aug 13, 2008

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary.

Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other Google Apps, and creating new content to a website. Google Sites uses a user-friendly [...]


Competitive Research & Analysis Guide for Search Engine Optimization

Wednesday Aug 6, 2008

Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key terms. You need to look at [...]


12 Ways To Keep People on Your Site Longer

Monday Aug 4, 2008

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important parts of your site.

Create a User Friendly Site Structure: Create a [...]


Creating Your SEO Strategy – Department Specific

Wednesday Jul 30, 2008

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each department create specific tasks and goals to achieve their piece [...]