GreenDot Interactive |

Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more inclined to lead [...]

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important parts of your site.

Create a User Friendly Site Structure: Create a [...]

It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy.
I broke up the questions [...]

Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content, links, and pages within your site.
Big NoNo’s for Search Engines

Using Flash, Images, [...]

Part 1: Search Engine Friendly Site Structure

NoNo’s for Search Engines
Using a Text Navigation
Creating Static Pages
Descriptive URL’s
Internal Linking Structure

Part 2: Keyword Research

Initial Keyword List 
Analytics Data 
Keyword Research Tool
Analyze Your Master Keyword List
Test In PPC
Implementing Those Keywords

Part 3: Website Usability

Initial Keyword List 
Design
Navigation
Functionality
Content Layout
Call To Action

Part 4: Content Optimization

Types of Content
Optimizing Your Content
Keyword Density
Anchor [...]