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Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more inclined to lead [...]

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary.

Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other Google Apps, and creating new content to a website. Google Sites uses a user-friendly [...]

Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important parts of your site.

Create a User Friendly Site Structure: Create a [...]

Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how people look at certain websites. I will also give some pointers [...]

It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy.
I broke up the questions [...]