It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy.
I broke up the questions [...]
Formulating an Internet Marketing Strategy: Asking the Right Questions?
Posted by Mark Thompson | Under Search Engine Marketing, Search Engine Optimization, Web Analytics, Web Content, Web Development Monday Jul 21, 2008The Pros and Cons of 1st and 3rd Party Cookies
Posted by Mark Thompson | Under Web Analytics, Web Development Monday Jun 23, 2008A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are [...]
Lowering Your Bounce Rate: What to Analyze
Posted by Mark Thompson | Under Web Analytics Friday Jun 20, 2008Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate.
Defining Bounce Rate
A Bounce is simply a visitor coming to your site or page and [...]