I just finished reading “Groundswell: winning in a world transformed by social technologies” by Charlene Li and Josh Bernoff. This is a must read for any internet marketer or company looking to implement Social Media Strategies. This book is jam packed with social media tactics, useful case studies, and up-to-date statistics.
This book goes into [...]
So, what does the Groundswell mean?
Posted by Mark Thompson | Under Social Media Marketing Thursday May 29, 2008Understanding Social Networking Demographics
Posted by Mark Thompson | Under Social Media Marketing Wednesday May 28, 2008Each Social media website develops its own community and its own demographic profile. With the ever changing world of social media, it can be hard to determine which social media community would be the most effective place to market your company.
With one in four online American adults visit social networking sites at least monthly, [...]