The newest projection for US Online Advertising Spend was just released by eMarketer. From the newest projections by 2013, online advertising will be a $59 billion dollar industry. I have added some previous projections to show how their predictions have been pretty accurate.
With the economy being where it is today, it looks like the projections [...]
The Future of Online Marketing Spend is Still On the Rise
Posted by Mark Thompson | Under Search News Thursday Aug 14, 2008Live From SMX Seattle: Analytics Every SEO Needs To Know
Posted by Mark Thompson | Under Search Engine Optimization, Search News Thursday Jun 5, 2008
Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz
Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite
Jonah Stein,
10 Essential Natural Search KPI’s (Key Performance Indicators)
Brand to Non-Brand Ratio
Traffic
Unique Pages
How large is your site? Have many pages are indexed by Google, Yahoo, MSN
Indexation Rate
Google Crawl: 26,000
Google Index: 15,400
Indexation [...]
Live From SMX Seattle: What You Should Be Measuring – But Aren’t
Posted by Mark Thompson | Under Search Engine Optimization, Search News Wednesday Jun 4, 2008
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation
Christine Churchill, President, KeyRelevance
Rich Devine, Director of Search, ZAAZ
Ryan Gibson, Director of Marketing, Rimm-Kaufman Group
Christine Churchill
63% of purchases by consumers who conducted online searches for various product categories occur offline.
Many companies push prospects to a phone call or other offline channels
Allows the [...]
Live From SMX Seattle: Search Marketing & Surviving A Recession
Posted by Mark Thompson | Under Search Engine Marketing, Search News Wednesday Jun 4, 2008
Moderator:
Jeffrey Rohrs, VP of Marketing at ExactTarget
Speakers:
Andrew Beckman, President of Location3 Media
Dave Davies, CEO of Beanstalk Search Engine Positioning
Russ Mann, CEO of Covario
Jon Miller, VP of Marketing at Marketo
This was a back and forth discussion talking about the economy, how the recession is affecting search, and what you can do to minimize marketer stress. Sorry [...]
Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?
Posted by Mark Thompson | Under Search Engine Marketing, Search News Wednesday Jun 4, 2008Moderator: Chris Sherman, Executive Editor of Search Engine Land
Speakers:
Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing
Alissa Ruehl, Manager of Paid Search Services at Apogee Search
John Tawadros, COO of iProspect
Lauren Vaccarello, Director of SEM and Analytics at FXCM
John Tawadros talked about being able to track all touch points for the lifetime of a consumer.
TV, radio, [...]