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Professional Marketing Organizations to Think About Joining

Monday Aug 25, 2008

If you are a search marketer, you may want to think about joining a few of these professional organizations. They can provide some good exposure in the industry, as well as help get authoritative links into your site.
Here is a quick list of places to look into.
American Marketing Association

SEMPO

Direct Marketing Association

Word of Mouth Marketing Association

eMarketing [...]


Website & Landing Page Design Elements for Usability and SEO

Tuesday Aug 19, 2008

Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more inclined to lead [...]


The Future of Online Marketing Spend is Still On the Rise

Thursday Aug 14, 2008

The newest projection for US Online Advertising Spend was just released by eMarketer. From the newest projections by 2013, online advertising will be a $59 billion dollar industry. I have added some previous projections to show how their predictions have been pretty accurate.
With the economy being where it is today, it looks like the projections [...]


7 Places to Create Your Own Free Website

Wednesday Aug 13, 2008

Here are a bunch of great resources you can use to create your own free website with no programming experience necessary.

Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other Google Apps, and creating new content to a website. Google Sites uses a user-friendly [...]


Competitive Research & Analysis Guide for Search Engine Optimization

Wednesday Aug 6, 2008

Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key terms. You need to look at [...]