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Creating Your SEO Strategy – Department Specific

Wednesday Jul 30, 2008

When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each department create specific tasks and goals to achieve their piece [...]


Guide to Decrypting Google’s Ad Quality Score

Tuesday Jul 29, 2008

Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads.
Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. It’s [...]


10 Quick Tips to Remember When Starting a Blog

Friday Jul 25, 2008

Pick a Niche: Blogs that have the most success stick to a specific niche. Do not just write about anything that comes to mind, write about your area of expertise. Cater your content to a specific audience and industry.

Find the Right Blog Solution: Self-hosting or 3rd party hosting?
WordPress, TypePad or MoveableType? You will want [...]


Eye Tracking Study: How People Consume Information on the Internet

Wednesday Jul 23, 2008

Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how people look at certain websites. I will also give some pointers [...]


vFlyer: Online Marketing Platform for Real Estate Professionals

Tuesday Jul 22, 2008

For people who are not familiar with vFlyer, they are a classified ad creation, management, and submission platform, allowing sellers to quickly reach consumers in multiple marketplaces by creating attractive “virtual flyers”.

I am not a real estate professional by any means; however we have helped a bunch of real estate brokers and agents with the [...]