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Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more frequently your content is being updated, the more search engines will [...]

When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, [...]

Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand.

Initial [...]

Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content, links, and pages within your site.
Big NoNo’s for Search Engines

Using Flash, Images, [...]

Part 1: Search Engine Friendly Site Structure

NoNo’s for Search Engines
Using a Text Navigation
Creating Static Pages
Descriptive URL’s
Internal Linking Structure

Part 2: Keyword Research

Initial Keyword List 
Analytics Data 
Keyword Research Tool
Analyze Your Master Keyword List
Test In PPC
Implementing Those Keywords

Part 3: Website Usability

Initial Keyword List 
Design
Navigation
Functionality
Content Layout
Call To Action

Part 4: Content Optimization

Types of Content
Optimizing Your Content
Keyword Density
Anchor [...]