Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more inclined to lead [...]
Website & Landing Page Design Elements for Usability and SEO
Posted by Mark Thompson | Under SEO for Web Design, Search Engine Optimization, Web Content, Web Development Tuesday Aug 19, 2008The Future of Online Marketing Spend is Still On the Rise
Posted by Mark Thompson | Under Search News Thursday Aug 14, 2008The newest projection for US Online Advertising Spend was just released by eMarketer. From the newest projections by 2013, online advertising will be a $59 billion dollar industry. I have added some previous projections to show how their predictions have been pretty accurate.
With the economy being where it is today, it looks like the projections [...]
7 Places to Create Your Own Free Website
Posted by Mark Thompson | Under Web Content Wednesday Aug 13, 2008Here are a bunch of great resources you can use to create your own free website with no programming experience necessary.
Google Sites allow you to create websites collaboratively. Making it simple for multiple users to add file attachments, information from other Google Apps, and creating new content to a website. Google Sites uses a user-friendly [...]
Competitive Research & Analysis Guide for Search Engine Optimization
Posted by Mark Thompson | Under SEO Tools, Search Engine Optimization Wednesday Aug 6, 2008Have you ever wondered what it would take to move above your competitors in the organic search results? To do this, you need to spend a good amount of time researching what you want to rank for and then analyzing your competitors who are already ranking for those key terms. You need to look at [...]
12 Ways To Keep People on Your Site Longer
Posted by Mark Thompson | Under Web Content, Web Development Monday Aug 4, 2008Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important parts of your site.
Create a User Friendly Site Structure: Create a [...]